Bonnier LLC, publisher of Marlin magazine, has announced massive investments that will further strengthen Marlin’s position of leadership within the big-game fishing industry. Collectively, the investments will represent the most substantial enhancements to the magazine since its launch in 1982.
Beginning in January 2025, Marlin will feature a new publishing schedule that will include six bimonthly issues plus a seventh “bookazine” special issue in late 2025 commemorating the best of big-game angling. Every issue of Marlin will feature heavier cover stock and improved interior paper, as well as a wider trim size to showcase enhancements in editorial and design.
“Print remains a vibrant component of our audience strategy,” said David Ritchie, Marlin Group CEO. “In 2025, we’re improving everything about the magazine. Readers will feel the difference in the paper quality, and they’ll see the design enhancements that come with our wider trim size. With a consistent bimonthly schedule, our readers and clients can look forward to their issues with anticipation, enhancing the overall reading experience.”
“What these investments really reflect is a shift in mindset,” said Jack Vitek, Editor-in-Chief. “Marlin is not just a magazine that people subscribe to. It is the journal for a close-knit community of like-minded anglers, and our product needs to reflect that. Each issue needs to be a collectible keepsake that is showcased on every salon table. Everything we have in store for 2025 is borne out of that line of thinking.”
Watch as Editor-in-Chief Jack Vitek shares plans for 2025 in his own words
The commitment to reader experience extends beyond print. A new publishing schedule has also been developed to drive increased engagement and retention across all of the group’s digital channels, most notably email, where caps on send volume will ensure Marlin Group emails stand out in the in-box.
“For more than 40 years, Marlin has been at the center of all things big-game fishing, and the investments we’re making in 2025 reflect our continuing commitment to this passionate community,” Ritchie said.
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